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Espaço Cultural CAXOTE


CAXOTE is a cultural space located in Sete Lagoas MG, known for being a very diverse environment, housing not only various artistic performances, courses, workshops, but also a foodbike that operates in the place at night. For this project we had the challenge of revitalizing the brand in a way that represented all that diversity that is there, even with the little budget available. For this we created a very diverse typographic family, dividing each one with the help of the golden ratio, ranging from Light to Bold. For the icon we thought of something simple and at the same time striking, that made reference with the old icon of the box in a flatter form.
In addition to the typography developed, we chose a secondary typographic family, which could be used more easily and at the same time quite diverse.
The font of the previous brand was in the form of planks, this facilitated the construction of a retail sign, so we thought of using the same concept, something that was easy to develop a fascia or signpost only with woods.
For the color scheme we think of using not only one or two, but rather represent each artistic movement with a color, thus expanding the concept of diversity in the brand.


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Espaço Cultural CAXOTE
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Espaço Cultural CAXOTE

CAXOTE is a cultural space located in Sete Lagoas MG, the space is known for being a very diverse environment, housing not only various artistic Read More
106
1.1k
22
Published: