ALL THE
SPACE YOU NEED AND MORE
SPACE YOU NEED AND MORE
The outcome for this brief was to showcase Rimowa Luggage as a brand that has raised the ‘luggage bar’ as well as being a long-term investment that a demanding market with high purchasing power notices.
The concept was focused on the fact that the Rimowa Salsa Deluxe comes with extra space and makes use of the Multiwheel system so no matter how heavy your luggage is it can still be maneuvered easily. I therefore came up with the concept of ‘all the space you need and more.’
This was dramatized by executing a walk in closet inside the Rimowa Salsa Deluxe emphasising the extra space that’s still easy to maneuver.
Body Copy:
Luxury and functionality united in one luggage range. With the RIMOWA Salsa Deluxe Multiwheel you’ll never be short of packing space again and no matter how heavy your luggage is, the Multiwheel system can be turned and rotated e ortlessly in any direction ensuring that the RIMOWA Salsa Deluxe suitcase is your best travel companion yet.
