Client: El Pastorcito
Line of business: Mexican Restaurant
Location: Monterrey, NL
El Pastorcito is a mexican restaurant located in San Pedro Garza García. Known by its delicious tacos, the restaurant states its devotion to serving dishes that use high quality ingredients.
The visual identity presents a sense of Mexican - Western influence with rustic and traditional influences.
The brand starts with an impacting typographic logotype with considerable visual weight going in cater-cornered. The typography is dressed up in western gear, giving it an artisanal touch and a bit of flair. A rustic emblem is added to the stamp, keeping consistency throughout its visual line. The colors red and yellow create an intensified contrast, making a strong accentuation in making a desire of eating.
The ultimate makeover included a new logo, social media designs, shopping bags, tags, menu, stationery and presentation materials which are the undeniable portrait of a delicious restaurant.