AADYAM
Aadyam is a belief, a promise and a commitment to the institution of creative expression. A cultural initiative of the Aditya Birla Group. Aadyam aims to extend it's verticals to theatre, textiles and other performing arts. Aadyam attempts to evolutionize Indian culture and arts not only in India but also in the global markets. The task is to create a brand identiy that goes hand in hand with Aadyams vision and can later be diversified into other categories.
However, due to change in brand strategy, the logo presented below was not taken forward.
Mood Board
The inspiration for the logo is obtained from the sun, expressed as the source in an artistic abstraction
