Sean Martin's profile

Xbox One X - Feel True Power

Film
XBOX One X
Feel True Power
Role: Co-director

The Xbox One X has the most computational horsepower under the hood of any gaming console yet. But instead of talking about GPUs and teraflops, they wanted to communicate how that power makes you feel. Your pulse quickens and emotions are heightened when games showcase more true to life color and resolution.

Starting with shoots in San Francisco and Montreal, editing in LA, and VFX in New York, this project had many talented hands helping it along. Thanks to our DP Christophe Collette and an amazing crew in Montreal, we hustled through a two day shoot with 9 actors and 8 sets.

The edit was its own beast, and Psyop stayed flexible to changes while stitching our live action and game worlds with effects and seamless camera moves. Hats off to the whole team!
Client: Xbox
Directors: Marie Hyon, Sean Martin
Producers: Karen Lawler, Suzanne Potashnick, Bindy St. Leger
Assistant Producer: Keeley Ibrahim
Designers:  Andrew Serkin, Preston Brown, Leo Nguyen
Lead Technical Director: Liam Griffin
VFX: Liam Griffin, Angel Negron
Previz Artist: Roman Kobryn
Layout Artist: Alek Vacura
Lighter: Ieva Sauciunaite
3D Animator: Matt Parent
2D Supervisor: Evan Schoonmaker
2D Animators: Leo Nguyen, Paul Todaro, Paolo Garcia, Preston Brown, Andrew Serkin
Storyboard Artist: Ben Chan
Compositors: Alexander Harding, Evan Schoonmaker, Eric Concepcion
Flame Artists: Aska Otake, Evan Schoonmaker
Xbox One X - Feel True Power
Published:

Xbox One X - Feel True Power

Announcing the Xbox One X, this energetic 60 second spot links game worlds to live action sets representing the gamers' headspace.

Published: