Straight out of the history books.
That legendary coach. That famous pyramid.
All those famous athletes. 113 National Championships.
That’s Hollywood, right? But this ain’t the movies.
Reaching the apex of the pyramid over and over means doing the things no one else is willing to do.
And doing them every single day.
It means taking wisdom from the greats, then taking it a step further.
Rise. Fall. Sweat. Drive. Give it your all.
When the cameras are on you. When the expectations are in front of you…
You know what to do.

GO BEYOND GREAT.
CREATIVE DIRECTOR: SEAN FLANAGAN
ART DIRECTORS/DESIGNERS: ALEX BARDOF, GUSTAVO URIARTE
COPYWRITER: THOMAS HARRIS
PRODUCER: TRANG DAM
UCLA | UNDER ARMOUR
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UCLA | UNDER ARMOUR

Under Armour launches new partnership with UCLA with a full suite of digital and broadcast content. Football, basketball, baseball, lifetyle.
100
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2
Published:

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