Elementares
folder and poster, merged
This project advertised the awesome exposition "Elementares", by the equally awesome artists Andre Mendes and Fernando Franciosi.
The expo took place at the Museum of Contemporary Arts, in Paraná (Brazil).
The idea of merging the folder with the poster created a versatile material, capable of working inside different ambients benefitting the advertisement.
This idea reduced in half the project's required budget, and actually came from a discussion with the artists, wich was a great experience for both parts.
folder and poster, merged
This project advertised the awesome exposition "Elementares", by the equally awesome artists Andre Mendes and Fernando Franciosi.
The expo took place at the Museum of Contemporary Arts, in Paraná (Brazil).
The idea of merging the folder with the poster created a versatile material, capable of working inside different ambients benefitting the advertisement.
This idea reduced in half the project's required budget, and actually came from a discussion with the artists, wich was a great experience for both parts.
The intersection of the circles simbolizes the co-working of the two artists. The map in the right side and the title were made by Andre Mendes in a pre-project for the exposition's identity.
The folder becomes a poster
Photos by: Luan Campos
Model: Ana Lino
