Queensgate Shopping Centre in Wellington was damaged by an earthquake, leading to costly and long-winded repair works. 

They needed to raise awareness around the reopening of the centre, which they celebrated by hosting a market weekend for shoppers. 

The campaign was designed to get the word out that they were back in business, and draw customers in for the market weekend. The creative utilises hand painted type; reminiscent of hastily scrawled road-side market signs used by fruit and vegetable sellers. This campaign was rolled out in centre, on billboards, press ads, direct mail, eDM, social media, and Adshels.