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    The sandals Haiavanas Slide are part of my final project as a product design bachelor at the Universidade Estadual Paulista "Júlio de Mesquita Fi… Read More
    The sandals Haiavanas Slide are part of my final project as a product design bachelor at the Universidade Estadual Paulista "Júlio de Mesquita Filho" (UNESP), situated in São Paulo (Brasil). The models are the result of an extensive case study of the original brand “Havaianas”, considering the its main aesthetic and market strategy characteristics, aiming to create new and refreshing products. By using Havaianas' brand identity, already strongly consolidated worldwide, the Havaianas Slide demonstrates how the symbolism created by the original brand could be explored in many other ways rather than the traditional sandal's original design. Even though Slide is a new product outside the classic brand's catalogue, it adapted itself to new proposals without losing its essence that conciliates a practical style to any occasion. Read Less
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PT ~ As sandálias Havaianas Slide fazem parte do meu trabalho de conclusão no curso de Design de Produto da Universidade Estadual Paulista "Júlio de Mesquita Filho" (UNESP). Nele, foi desenvolvido um estudo de caso da empresa Havaianas levando em consideração suas principais características estéticas e mercadológicas com o intuito de desenvolver novos produtos.
Fazendo uso da forte identidade da marca, as Havaianas Slide demonstram como toda a simbologia criada pela Havaianas pode ser aproveitada de inúmeras formas e, mesmo sendo um modelo de produto até então inédito em seu catálogo, se adapta a novas propostas sem perder sua essência que concilia praticidade e estilo para qualquer ocasião.

EN ~ The sandals Haiavanas Slide are part of my final project as a product design bachelor at the Universidade Estadual Paulista "Júlio de Mesquita Filho" (UNESP), situated in São Paulo (Brasil). The models are the result of an extensive case study of the original brand “Havaianas”, considering the its main aesthetic and market strategy characteristics, aiming to create new and refreshing products. By using Havaianas' brand identity, already strongly consolidated worldwide, the Havaianas Slide demonstrates how the symbolism created by the original brand could be explored in many other ways rather than the traditional sandal's original design. Even though Slide is a new product outside the classic brand's catalogue, it adapted itself to new proposals without losing its essence that conciliates a practical style to any occasion.

Obrigado!