Cash4Books.net is an easy-to-use online textbook buyback service that offers fast payment, free shipping, and exceptional customer service.
As a designer at Bonfire Marketing, I designed “Cash” and “Book” characters with multiple facial expressions and movable limbs that could be repurposed by myself and other designers working on the account according to social post needs. I created animated gifs and a short, animated promotional video to explain the buyback process as well.
Being a smaller account, the goal with Cash4Books was to create engaging graphics that would appeal to a college student sense of humor and could also get out the door as quickly as possible. “Cash” and “Book” were ideal for this goal, as they brought to life the numerous lifehacks and other college tips and tricks offered to followers of Cash4Books. Of course, we occasionally used cats as a means (or, “memes”?) to this end as well.