C’ups has for aim to delight customer with an aromatic range of coffee, provide a great coffee experience with every cup of coffee and at the same time attain a world-class reputation. Therefore, to reach the intended audience, the design solution kept in mind a reliable,sophisticated, passionate, cheerful, quality and creative brand personality.
The logo of C’ups is a combination the name of the coffee brand- “C’UPS”, the graphical rep- resentation of the logo and the tagline of the coffee brand.
The multi packaging solution, that is the different avored packages are based on caramel, mint, bubblegum and blueberry. The branding has been modified to adapt those avors in terms of colors. This is because, C’ups wants to maintain a minimalist and simple theme for it to re ect a modern branding. There are also the use of imageries on the packages to enable proper communica- tion especially for those who miss the simple labeling or who are color blind.
These are small rectangular boxes of coffee sachets. There are four boxes, one for each avor, and each of them consist of 25 sachets of 2g of coffee. While designing these sachets and their respective boxes, it has been kept in mind that customers will read information that is already available on the boxes, so why put the information reading the details on them will be really difficult.
The marketing piece, is an A4 portrait poster. It is simple and maintain the neat and whitish ow of the packaging, thus, maintain the branding consistency in minimum amount of words.
