Aspire Gymnastics
University Module
As part of one of my first year modules at university, we were tasked with creating our own conceptual Gymanstics Club, completely from scratch. In recent years, more and more children and young people are taking up the diverse discipline of Gymnastics than ever before, as a result making way for considerable market growth in the coming decade.
As part of the module we were briefed with creating; a bespoke logo and visual identity for our Gymnasium and their subsequent brand; a simple, yet effective and functional brand-strategy for theoretical implementation by the Gymnasium's own correspondence team; a comprehensive set of promotional materials including: A2 / A3 posters, A5 / A6 'pocketsize' postcards and a double-side trifold informational brochure. On top of this we had to produce a set of refined, conceptual 'wireframe' visual schematics for a prospective Club website.
