T H E M O R N I N G A F T E R
What do you get when a bakery, a coffee roaster and a graphic design studio band together? Presenting ‘The Morning After’ — a collaboration project between Beau, Common Grounds and MALT Studio, providing unique breakfast experiences in various random spaces throughout the city of Jakarta.
Ⓖ = Graphic Treatment / Element
G R A P H I C T R E A T M E N T
The ‘morning after’ is usually associated with rough night and drunk texts. The identity of this year’s TMA is inspired from after-party morning scenes when your mind isn’t ready to function, much like your old PC. Classic Windows elements were adopted to express that ‘lag’ that is in your system after partying hard all night long. This is brought together and expressed through cheerful colour and illustration, digital type treatment, moving images, copywriting and printed matters.
And to make it more fun, take part in TMA’s quick drunk test games. If you’re sober enough, you might guess the special menu that will be served in the event.