GO FOR GOLD 2017
Campaign Name: Go for Gold
Duration: 3 monthsSlogan: Set your goals to goldHashtag: #Go4Gold
Brand Voice: motivational and inspirational
Target: encourage more clients to subscribe PT for 3 months to transform their body and win the lifetime Golden membership
Color theme: gold/BlackChannels: videos (YouTube video channel) / social media (Instagram and Facebook) TV ads in the gym.
Campaign brief: our members will compete for 3 months in a complete transformation to reach there summer goals and win a Gold Card lifetime membership.
Materials: Ads, Videos, Card, Card policy.
Target audience: our targeted clients’ segment and our existing members.
Campaign sectors along the time line:Main poster, teaser poster, 6 different videos, 6 different E-Posters for TV and social media
Hush tags and trends: #Go4Gold #membership #GYM #Gold #Luxury #Summergoals #bodyshape #transform #Toning #Muscles #bodybuilding #fitness #Qgymelite+ trends everyday
Main ideas:
Work out
Live videos
Diet plans
Supplement
qgym_eliteOur Go4Gold competition concludes as we dive into a full body workout through our 25m swimming pool! Which Qgym Elite member will win a LIFETIME membership and the ultimate bragging rights? #go4gold #swimming#qgymelite #doha #training #exercise#gold #personaltrainer
qgym_eliteEmotions & tension are running high as our Go4Gold competition gets more intense! How fast can your body transform? Let Doha’s finest personal trainers accelerate your progress
qgym_eliteAre you ready to flip for gold? Our contestants reached a new level in the Qgym Elite Go4Gold competition! Improve your fitness level too with the help of our professional trainers! Call NOW: 3339 9847 or visit www.qgymeliteqatar.com #competition #fitness #gym #doha #qatar#go4gold
qgym_eliteBecome the first LIFETIME member at Qgym Elite, by winning our 3 month transformation competition! Be the last one standing at #GO4GOLD for a chance to win a REAL GOLD CARD alongside your membership ! Call us at 33399847 or visit our website @www.qgymeliteqatar.com #go4gold#competition #fitness #qatar #doha #gym#personaltrainer
qgym_eliteNo boundaries & no holding back! While you're at home, our Ogym Elite members are pushing their limits competing for a LIFETIME membership in our Go4Gold competition! Using our top-tier personal trainers, they are making huge changes twice as fast! If YOU also want to make a fast transformation, call
qgym_eliteA rope stands between you and the gold at the finish line. Be the last one standing at the GO4GOLD competition at Qgym Elite & win a REAL GOLD lifetime membership card! Call us at 33399847 or visit our website at www.qgymeliteqatar.com #go4gold #gym#fitness #qatar #doha #competition#personaltrainer
