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    Ebenup is a Market Network dedicated to the universe of Afro-Caribbean and mixed-race beauty. It is the combination of a social network and two m… Read More
    Ebenup is a Market Network dedicated to the universe of Afro-Caribbean and mixed-race beauty. It is the combination of a social network and two market places: one for cosmetics and the other for booking with hairdressers and skilled make-up artists. Supported by the Paris 13 University, Ebenup takes up an innovative challenge: first, to create content and a social link between its various users; secondly, to become the trusted intermediary that guarantees the transparency, speed, fluidity of transactions and information exchanges between buyers and sellers of products or services related to beauty. The founder, Terena, contacted us to develop Ebenup brand identity and branding. Our position in the face of such a challenge has been to detach ourselves from the visual commonplaces around beauty, luxury and the Afro universe. Our graphic proposal is simple, federative, memorable. Thought like a media, it wants to be iconic, it is a sign of rallying. Based on a typographic work thought for the occasion, it is strong, radical, different. It talks about digital and celebrates creativity in subtlety. It is an identity without detours, which is anything but smooth. We have thus developed the first elements of the visual territory that you can find in this case study. The platform will be operational this winter, and you will soon discover new advances. Read Less
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Ebenup
Your Beauty Maker
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EN

Ebenup is a Market Network dedicated to the universe of Afro-Caribbean and mixed-race beauty. It is the combination of a social network and two market places: one for cosmetics and the other for booking with hairdressers and skilled make-up artists. Supported by the Paris 13 University, Ebenup takes up an innovative challenge: first, to create content and a social link between its various users; secondly, to become the trusted intermediary that guarantees the transparency, speed, fluidity of transactions and information exchanges between buyers and sellers of products or services related to beauty.

The founder, Terena, contacted us to develop Ebenup brand identity and branding. Our position in the face of such a challenge has been to detach ourselves from the visual commonplaces around beauty, luxury and the Afro universe. Our graphic proposal is simple, federative, memorable. Thought like a media, it wants to be iconic, it is a sign of rallying. Based on a typographic work thought for the occasion, it is strong, radical, different. It talks about digital and celebrates creativity in subtlety. It is an identity without detours, which is anything but smooth.
We have thus developed the first elements of the visual territory that you can find in this case study. The platform will be operational this winter, and you will soon discover new advances.

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FR

Ebenup est un Market Network dédié à l’univers de la beauté afro-caribéenne et métissée. Il est la combinaison d’un réseau social et deux places de marchés : l’une de produits cosmétiques et l’autre de réservation auprès de coiffeurs et maquilleurs qualifiés. Soutenu par l’université Paris 13, Ebenup relève un défi innovant : premièrement, créer un contenu et un lien social entre ses différents utilisateurs ; deuxièmement, devenir l’intermédiaire de confiance qui garantit la transparence, la rapidité, la fluidité des transactions et des échanges d’informations, entre acheteurs et vendeurs de produits ou services liés à la beauté.

La fondatrice, Terena, nous a contacté afin de développer son identité visuelle et le branding d’Ebenup. Notre position face à un tel défi a été de se détacher des lieux communs visuels autour de la beauté, du luxe et de l’univers afro. Notre proposition graphique est simple, fédératrice, mémorable. Pensée comme un média, elle se veut iconique, c’est un signe de ralliement. Basée sur un travail typographique pensé pour l’occasion, elle est forte, radicale, différente. Elle parle de digital et célèbre la créativité dans la subtilité. C’est une identité sans détours, qui bouscule, qui est tout sauf lisse.
Nous avons ainsi développé les premiers éléments du territoire visuel que nous vous présentons dans ce cas d’étude. La plateforme sera opérationnelle cet hiver, et vous pourrez découvrir prochainement de nouvelles avancées.