FAB (Yoopies) Responsive eCommerce UX/UI Design
Challenge
FindABabysitter.com (now Yoopies) faced a challenge of low conversion rates despite their rapidly growing user base. Their ecommerce journey was complex and outdated, resulting in increased cart abandonment rates. Additionally, their design lacked cohesion, leading to multiple user complaints.
Solution
Initially, identified the bottleneck of cart abandonments and defined key User Personas. Then designed a user-friendly, responsive eCommerce User Experience to boost conversion rates. As evidence of successful Conversion Rate Optimization and a seamless User Experience, FindABabysitter was acquired by Yoopies. Additionally, a concept User Interface was created for an LEDU course.
UI / Desktop
UI / Mobile
UX / User Research / User Testing
UX / User Research / Card Sorting
UX / User Research / Personas
UX / Sitemap
UX / User Journeys
UX / User Flows
UX / User Flows
UX / Wireframes / Desktop
UX / Wireframes / Mobile