FindABabysitter.com UX/UI Redesign & UX Research
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    Responsible for user testing, focus groups and for UX redesign. Started with planning the project, then conducting user testing and focus groups… Read More
    Responsible for user testing, focus groups and for UX redesign. Started with planning the project, then conducting user testing and focus groups. After this personas and user journey were created. Sketching followed, then an interactive prototype in Axure. The team consisted of 1 UX designer, the marketing manager and the CEO. Read Less
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I was responsible for the user testing, focus groups, and for the UX redesign. I started with planning the project, then conducting user testing, and creating focus groups. After this personas and user journey were created. Sketching followed, then I created an interactive prototype in Axure.

The team consisted of one UX designer, the marketing manager, and the CEO.

One of the main objectives was to increase conversion rates and the customer lifetime value. For this reason, the clunky pricing page and eCommerce journey were redesigned. The other objective was to increase the number of signups on the home page. This goal was reached by asking for the email address as part of the search.

This project was also the basis of one UX and one UI redesign I created during my LiveEdu video course using Sketch.

Client project

LiveEdu UX redesign (Axure)

LiveEdu UI redesign (Sketch)



User testing questionnaire and my notes jotted down after one of the sessions.
One of the parent personas using my “speech bubble persona” style (featured in UXBooth and Boxes and Arrows).
Brainstorming about the parent user journey.
A map of user processes to help establish the user flow.
One of the parent user journeys using my “Speech Bubble User Journey” persona style (featured in UXBooth and Boxes and Arrows).
One of the many layout sketches to quickly brainstorm ideas.
Making sure that the “As seen in” section can be seen above the fold. Proto.io was used for the mobile prototype.
The most vital search function is prominent on the homepage. The USP is broken down to points for easy understanding. Testimonials are displayed for social proof. Brand logos are displayed to increase trust.
Clean and crisp pricing page to increase sign up and conversion rates.
A conceptual UI redesign I created during my LiveEdu video course using Sketch.