• Diploma Certificate - Cannes Lions 2008
• Silver Award - Dubai Lynx 2008
• Gold Award - Okaz
• Silver Award - Dubai Lynx 2008
• Gold Award - Okaz
Brief:
Launch of 7ala Prepaid Line, which has the lowest calling rates.
Fact:
Prepaid target audience are conscious of how much they spend on their calls.
Creative:
We played with this mindset of the Prepaid target market, where people tend to talk fast when talking on their mobile to save money.
How the idea was presented to client...
Advertising Agency: Impact BBDO, Riyadh
Client: Mobily
Title: Fast Talk
Creative Director: Moe Sarhi
Copywriter: Ghandi Mouhtar
Art Director: Moe Sarhi
Account Supervisor: Irfan Fatmi, Mohamad Jabri
Production Company: City Films, Lebanon
Executive Producer: Joyce Hadife
Director: Marc Hadife
Director of Photography: Laurent Bares
Sound Design: Philip Khayat
Post Production: VTR
Year: 2008
Client: Mobily
Title: Fast Talk
Creative Director: Moe Sarhi
Copywriter: Ghandi Mouhtar
Art Director: Moe Sarhi
Account Supervisor: Irfan Fatmi, Mohamad Jabri
Production Company: City Films, Lebanon
Executive Producer: Joyce Hadife
Director: Marc Hadife
Director of Photography: Laurent Bares
Sound Design: Philip Khayat
Post Production: VTR
Year: 2008
