The project was created for a client who grew up in Alaska with the Native Alaskan Alutiiq tribe. They needed a label for a beer dubbed UHOPPA (a play on words of “uwoppa”, or spider in the native language). They desired something inspired by Alutiiq traditional art and colors. The project was made, start to finish, in Illustrator based on a few photographs of Alutiiq face-masks, hats, and glyphs.