• Add to Collection
  • About

    About

    The Ottawa County Parks Foundation challenged us to create a brand identity that communicates the significance of its mission—to bridge community… Read More
    The Ottawa County Parks Foundation challenged us to create a brand identity that communicates the significance of its mission—to bridge community and nature by investing in green spaces that bring enjoyment to all. The organization needed to strengthen their brand recognition to raise funds, and to distinguish itself from other local parks and recreation services. To achieve this, we designed a logomark that’s a modern take on an official county seal and used it as the foundation for a brand system. Read Less
    Published:
The Ottawa County Parks Foundation challenged us to create a brand identity that communicates the significance of its mission—to bridge community and nature by investing in green spaces that bring enjoyment to all. The organization needed to strengthen their brand recognition to raise funds, and to distinguish itself from other local parks and recreation services.

To achieve this, we designed a logomark that’s a modern take on an official county seal and used it as the foundation for a brand system.