The Rooties it is a start-up business, which creates unique , design for t-shirts with a message that educate young adults   about eco-friendly living.

The idea was to create an unique design for t-shirts which carries an important message towards young generation about eco- friendly living.

Our intention was to bring our product,  through our web-shop, to the danish market .It was important  to  make a precise design to ensure a good user experience.

One of our goal was to be as transparent as we can in order to build trust. Therefore we put high focus on customer service. We also created a Press page where we gave a chance to our users to read reviews about us.

The idea to create a blog page for our brand  was an important strategy in order to build user engagement  and also to keep our bounce rate low.