EverLove came to me as an emerging doula company, trying to break into the market. Their largest differentiator was that they offered reiki services in addition to the standard birth and lactation support. They wanted their brand to feel soulful and calming, and have an inherent energy to symbolize the reiki connection.

The logo ended up becoming a stylized “EL”, that were formed in the shape of a pregnant woman with wings sprouting from her back. The color palette is a selection of vibrant, mostly cool pastels that primarily take form in the watercolor texture, which symbolizes the birth waters and blood.