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adidas All-Star Week Toronto

Figure Plant
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Retail Fixture design faceted Low Poly Northern Lights Aurora Borealis Figure Plant adidas champs
The adidas campaign for the NBA’s All Star Weekend included taking over Champs retail locations in Toronto to launch their ‘Aurora Borealis’ collection. Along with Set Creative, Figure Plant created a space to reflect the drama of the Northern Lights. Through clever use of acrylics, chromatic films and LEDs, displays of large geometric crystalline forms appeared to be filled with the Northern Lights. The space engaged passersby and complemented the collection as it drew in customers.
adidas All-Star Week Toronto
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Portland, OR, USA

adidas All-Star Week Toronto

The 3-store installation was done by 3 crews over one night | The chromatic films had to be folded a special way to create the Aurora effect | Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives