HIERARCHY MINK
With this project, the client wanted to ensure that terms such as "royalty", "luxury" and "angelic" were conveyed. To convey the angelic feeling, I created the logo to be gold. Based in movies, I would see a person's description of an angel to have a bright, gold-like appearance. I've made the logo from combining both the "H" and the "M" along with wings to form the Hierarchy Mink logo.
To convey the feeling of luxury and royalty however, was a bit more challenging because those things are quite difficult to convey visually. What I did, however, was use aspects closely associated with those terms.I've used the color purple because purple is the typical color for royalty. In order to give a more luxurious, feel, I made the font (Avenir Next) thin and in some areas, I've made it all caps. All of this was my thinking towards creating both the logo and the brand.
