Icon Magazine — Identity
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    Logo redesign for Korean Air as part of a monthly feature, aptly named Rethink, for Icon magazine. Guest designers are tasked with improving upon… Read More
    Logo redesign for Korean Air as part of a monthly feature, aptly named Rethink, for Icon magazine. Guest designers are tasked with improving upon an existing design of their choice. Our reimagined version of the Korean Air logo incorporates a bird (inspired by the Oriental Stork native to Korea) with the letter K. The letterform is also influenced by Korean typography and calligraphic brush strokes that are synonymous with East Asia. Read Less
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Logo redesign for Korean Air as part of a monthly feature, aptly named Rethink, for Icon magazine. Guest designers are tasked with improving upon an existing design of their choice.
 
Our reimagined version of the Korean Air logo incorporates a bird (inspired by the Oriental Stork native to Korea) with the letter K. The letterform is also influenced by Korean typography and calligraphic brush strokes that are synonymous with East Asia.