Breif: Create a concept for a series of wines for Vinoteket.se
Vinoteket.se is one of Sweden's leading wine clubs and offers home delivery of expert-selected wines from all over the world. They help you navigate among wine countries, regions and grapes in pursuit of your personal favorites.
Solution: Greetings. I chose to create a concept around their home delivery system. I wanted to create an illusion that you got the wine home to your door directly from a wine farmer in another country.
A Greeting from another part of the world, a Greeting from a woman in France who make wine with her beloved wife everyday, a greeting from a young man from Italy who takes is vespa to the farm each day, a greeting from japan, Russia, Australia, Irland, Spain or Greece. a Greeting from a wine farmer.
So each month someone from the farm will send a letter with a greeting of some sort. so you would want to collect all of the wine that comes out to have a complete collection. And every year the brand will switch farm and go somewhere ells in the world, so you can taste all of the wines in the world.
