The Handmaiden / Curzon Artificial Eye

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The Handmaiden
Social Creative
Substance Global / April 2017 / Client: CURZON ARTIFICIAL EYE

From the visionary director Park Chan-Wook (‘Oldboy’ and ‘Stoker’) comes ‘The Handmaiden’, a period thriller inspired by Sarah Waters’ best-selling novel ‘Fingersmith’.

Substance Global worked on this year’s sexiest thriller, in collaboration with Curzon Artificial Eye to produce a suite of intelligent, funny, and erotic social assets to run across Curzon’s social channels.

To support the awards season buzz and introduce the characters, I created a series of treated character graphics. These were created using a combination of photography, typography and illustrated graphics. Curzon were so pleased with these, they asked for these to be printed on a larger scale to be displayed at the Curzon Cinema in Bloomsbury, London.

For release day, Picturehouse, Curzon Cinemas and Curzon Artificial Eye's Instagram channels were taken over with different bespoke 9-grid creatives and a Facebook seamless carousel, each with video animation.

Working within the strict confines of Facebook, themes were picked to create a provocative, standout review video, allowing me to put together a sexually-charged social video that pushed both the boundaries and the critical acclaim that the film received.