Blossom is a technology accessory marque specializing in mobile device casings. Blossom is focused on targeting women, aged 25 - 34. Retail prices vary between $38.00 for previous generation mobile devices to $50.00 for current device casings. The marque persona is characterized as a luxury accessory brand, catering to influencers and tastemakers.
The branding needed to retain a neutral color palette for the primary identity as the marque varied in coloration across various products and collections. The marque requiring a luxury, stylist-focused image, landed us on a traditional typography style that we enhanced by compacting the lettering for a more youthful projection without negating our older audience. "Blossom" as a chosen identity was well-mannered, feminine, and not still retained a neutral gender identity for acceptance by males understanding of femineine design and style.
The Blossom marque presence on the products varied between subtle to evident, depending on the color variation and the personality most likely to purchase each variant. More masculine collections simply feature a "B" to designate the brand.
Blossom Cases, from left to right, shown in White Carrara, Tawny Port, and Otter.
Influencers and tastemakers based on major social media platforms, such as Instagram provide the brand with instant, relatable imagery from around the world.
I provided all business and branding acumen to create this marque. I produced and currently manage all relevant creative assets to this marque, including the copy and web site. For more information regarding this marque, any proposals to partner or collaborate, may be directed to correspondence@autopgroupe.com, thank you.
