SuperValu 4:15 Program
This simple idea came from the insight of dual-income parents and families never having enough time for a simple, sit down meal. The 4:15 program gave these busy families a complete meal for under $15 and even threw in a movie through Redbox. Simply select the courses you want (salad, side, entree and movie) then pick it all up in-store at your earliest convenience. The idea was supported in-store, online and via mobile.
