Jardiniere Sauvage — Brand identity & Packaging


Jardiniére Sauvage are on a mission to bring beautiful seasonal plants into the homes and lives of Parisians.  Rebecca, the founder, believes that plants have a positive effect on health and wellbeing, and wants to spread the goodness of greenery by creating individual gardens across the city’s balconies.

____________________

Living in the heart of Paris, they understand the challenges of keeping nature close. With that in mind, they source products and accessories designed for urban life. To capture the delicate balance of healthy living and luxe design, we created their visual identity to reflect the core values of the brand – always beautiful, smart and wild.

We chose a palette of deep greens and natural whites to represent the raw, unfiltered beauty of the brand, while touches of gold hint at the chic, Parisian style of the city’s homes. A classic serif logo paired with delicately hand-drawn botanicals keep a refined approach and we use 100% recycled paper, staying true to the brand’s natural ethos.

The packaging is simple –  a fuss-free kraft bag, gold foil logo and sturdy herringbone ribbon. Adeptly designed and built to last, it is crafted to be used time and time again. Each order is personally delivered by bicycle within a local radius of the city, providing an intimate service amongst busy city life.

Elegant hand-drawn illustrations depict the seasonal plant selections on offer. With splashes of colour and delicate details bringing their beauty to life. As the collection grows month on month, we’re creating our own botanical library of drawings. Promoting the power of plants and spreading the word about all of their intricate qualities.

Lifestyle photography by Zoe Fidji
____________________

Instagram   |   Twitter  |   Website
Jardiniere Sauvage — Brand identity & Packaging
793
8,216
25
Published:

Jardiniere Sauvage — Brand identity & Packaging

A botanical identity for an innovative city garden specialist.
793
8,216
25
Published:

Tools

Creative Fields