A successful local business was growing and their visual identity had to catch up. A fresh name & slogan explaining their niche enterprise was the first challenge.
After weeks of exploration, the answer became clear. Their team of designers, engineers, craftsmen and artisans translate their clients’ visions into tangible working prototypes, sets and experiences.
They engineer visions, creating products of imagination.
Elements and colours from the workshop were combined to illustrate the profile of an Envisioneer. Dust, grime & metal filings were introduced as texture, adding depth.
The website had to achieve two goals: Illustrate the spirit of the Envisioneer and explain their offering. The solution was to create an online experience split in two parts, Vision and Workshop.
Real team members at work on scene were shot as cinemagraphs. These were used as backgrounds throughout the responsive site.
Facebook is the perfect environment for the brand’s online presence and various digital pieces were produced to introduce it to the world.
To wrap up the project, a Gift of Imagination, accompanied by introductory newsletters, was sent to previous, current and prospective clients.
The new Identity has been received well and celebrated by the Envisioneers team.
In collaboration with
Dirk Chalmers
Cinematography
Facet Nation
Post Production
Xandor Schiefer
Web Development
