Miles Ahead
Social Creative
Substance Global / April 2016 / Client: ICON THEATRICAL
Social Creative
Substance Global / April 2016 / Client: ICON THEATRICAL
“Miles Ahead” is the Miles Davis biopic crowdfunded by Don Cheadle. Icon Theatrical picked it up for UK release and approached Substance Global to produce a Graphic Poster detailing the iconic artists which Miles Davis had greatly influenced. This would consist of credible contemporary artists showing Miles Davis’ relevancy in music today, bringing in a younger audience to this film.
Using the existing teaser poster artwork for the film, I began to incorporate illustrated text within the body of Miles Davis and created a typographic adaptation of the artwork. There were 3 alternative colours for this poster, however the client decided for us to experiment with multiple colours so each quote and artist could stand out amongst each other.
The final image resulted in being used as the main promotional graphic which ran across social media worldwide and became viral poster for such an iconic film.
