This is the main on-air promotional campaign produced for ESPN's UK launch of their Classic channel with the brand identity of Dead Good Sport.
Given the brand identity's particular tagline and the wide age group appeal predictions, I worked on the brief with these elements in mind making clear associations between our potential viewers and the channel's own sport content and footprint.
Given the brand identity's particular tagline and the wide age group appeal predictions, I worked on the brief with these elements in mind making clear associations between our potential viewers and the channel's own sport content and footprint.
