Rileys Student Campaign
Increasing student visits to Rileys Sports Bars
Increasing student visits to Rileys Sports Bars
Bright colours, strobe lights and loud music can only mean one thing. STUDENTS!
The student market is a lively place with heavy competition from clubs and pubs, so Deep Red Creative were tasked with producing eye-catching online and print creative to increase student visits into Rileys Sports Bars.
Free table time, darts and food provide a great incentive to get freshers through the door, but with £1 a drink it doesn't take long to work out why students will be hitting the town!
The objective of the campaign was to drive new student membership, increase visit frequency and develop brand awareness in the student population. Deep Red had to challenge the perception of Rileys as purely a cue sports club, and communicate Rileys as a place to meet, have a drink, watch sport, play foosball, darts, pool or snooker – more of a sports bar feel that broadens it’s appeal.
To see more work from Deep Red Creative click here
The student market is a lively place with heavy competition from clubs and pubs, so Deep Red Creative were tasked with producing eye-catching online and print creative to increase student visits into Rileys Sports Bars.
Free table time, darts and food provide a great incentive to get freshers through the door, but with £1 a drink it doesn't take long to work out why students will be hitting the town!
The objective of the campaign was to drive new student membership, increase visit frequency and develop brand awareness in the student population. Deep Red had to challenge the perception of Rileys as purely a cue sports club, and communicate Rileys as a place to meet, have a drink, watch sport, play foosball, darts, pool or snooker – more of a sports bar feel that broadens it’s appeal.
To see more work from Deep Red Creative click here
