Introduction: 

For this project, I was tasked with creating a wordmark using only my name and was creative and attention grabbing.  In starting this project, I decided to take my time and be methodical with my design choices.  I also took care to keep my files live and track my editing history.  The first thing I noticed was that my name is very geometric.  Because of this, I decided on using a geometric sans typeface called AXIS.  This typeface did very well with a tight kern and leading.

Progress:

My next design choice after dialing in my leading and kern was to create geometric shapes that fit well with the letters.  I used the natural alignment of letters in my name to create well flowing graphical elements.  During the process, I did have to make two custom letters.  The first custom letter was the M.  I decided that I liked the look of the larger M but wanted to keep the same thickness in the letters.  I also modified the H to bring the lower part of the letter to the same baseline as the underlining element.

Mockup:

The final piece of the puzzle was to create a mockup.  I kept the theme of a geometric look but added some color to the business card to create some variation.  The graphical elements on the front and back of the card mirror each other so that the shapes continue seamlessly from the front to the back of the card.  I also created a secondary, smaller logo for the back of the card that utilizes a white stroke.