I wanted to have a strong look to the name and the all caps was there from the start. Then eventually I wanted to do something special with the double "a"s so I played with the kerning and took out the horizontal line across the A to make the final logo. 

The final logo on the front side of my business card. It has the white, Arial, all caps font on a brushed metal background. 

Back of the business card. 

The mock up of having the stacks of business cards.