Abeego is a reusable food wrap invented by Toni Desrosiers in 2008, as a way to keep food fresher for longer. Made of hemp/cotton fabric infused with beeswax, tree resin and jojoba oil, Abeego has changed people's relationship with food and the method in which it's stored.
Abeego has quickly grown since inception, and the need for global re-branding became apparent when their grass roots feel no longer served where they were headed. Over a year long process, starting with the original Abeego prototypes, brought us into a cleaner, modern and more refined look. A sharp new logo, custom Abeego pattern, packaging, print collateral, website & video tutorials has shaped what started as a light bulb moment in Toni's kitchen to a product that is now sold worldwide.
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Identity | Packaging (Printer: Hemlock Printers & Glenmore Custom Print | Illustration | Print Collateral (Printer: Metropol Industries) | Web Art Direction (Web: Voltage New Media) | Photo Art Direction (Photos: Kelly Brown Photography) | Video Art Direction (Video: Derek Ford Photography) | Featured: The Dieline & Packaging Of The World
