Pilsner Urquell from Pilzen, Czech Republic, is the origin of the 'golden' clear plisner beers that we all are all familiar with. FLEX/the INNOVATIONLAB created a range of bar interior products and POS materials that are truly close to the heart of the brand. The mystery of the special spring waters from the caves of Pilzen, the shadows cast on the streets of the medieval town and the honest craftmanship of making great beer. The beer fount was introduced at the Czech house at the 2012 Olympics in London. All other products will be launched in November 2012.
 Initial sketch for the glass rack
rendering of the beer fount
final design of the glass rack
Tap handle detail
Detail of the special rinser, typical for the Pillsner Urquel ritual
The distinct Pillsner Urquell bottle opener