The client wanted a name for a new company, which provides telecommunication solutions, consultancy and services. The challenge was to come up with a name that enhances the company’s identity, emphasizes its services and products, and enforces its capability and competitiveness to fulfill what it stands for and deliver what it promises. At the customer end, the name had to be simple, capturing and expressive. After obtaining initial information from the client, the naming process commenced covering the brainstorming sessions, screening , shortlisting, testing for compatibility and durability (mainly cultural, demo & geo-graphic, lingual, market and web), as well as employing various resources including linguists, market experts, artists and professionals at different stages. The name “InspiRing” was finally born, answering the client’s aspiration to combine technology, taste and trend in one touch.