Client : 

 Visine Eyedrops.

Production : 

With less than 10 $

we were able to make those 2 directions for print ads.  

using only the rent of the room we used to shoot 6.6$ . 

it took us only 2 hours, a couple of talented friends, the back of a table top that was around for it's texture in the second direction , an olive paper 100x70cm in the first direction as a background,a camera and a reflector. 

This ad was sent to the biggest advertising website. " Ads of the world " In the students category. 

And after only one week, it was not only accepted, but it also got to the list of the top most liked ads in the world on the website in the past 7 days. 

and the top most shared ads on the same website. 

and not only in the students category. 

Everyone is afraid of using eyedrops, so it's not the easiest product for people to use. We choose to break the wall between the consumer and the product "Visine eye drops" by showing them samples of people who look like them, laughing hard and enjoying themselves with tears in their eyes after using the problem, which breaks that scary wall.

Direction Two:

Everybody has their own stories, Eyes are the most powerful feature that someone has, they tell the whole story . Whenever people look at portraits they head straight to the
eyes. If they don’t see the eyes, they don’t know the story, and they don’t see the person so the vision is never completed. We tried to make people curious by pixalizing the most
important feature in a person’s face and it’s their eyes. And by doing that we grabbed the viewer’s attention to the product “ VISINE ” , we choose the slogan see more , and we choose to put it on the pixilated area in order to remove it by using the product.