Agency: Mercury360
Brand: Grolsch
Concept/Copywriter: Cristian Scurtu
Art Director: Alexandru Malaescu
Creative Director: Liviu Turcanu
Account Manager: Cristina Badea
2010 - Grolsch beer was launched in Romania.
Brand: Grolsch
Concept/Copywriter: Cristian Scurtu
Art Director: Alexandru Malaescu
Creative Director: Liviu Turcanu
Account Manager: Cristina Badea
2010 - Grolsch beer was launched in Romania.
Since Grolsch was positioned as the porud sponsor of the experimentalists, we did an experiment -
the first and only underground metro station party in Bucharest.
The event was HUGE. All major media outlets (from national TV to local newspapers) reported it and social media went crazy.
the first and only underground metro station party in Bucharest.
The event was HUGE. All major media outlets (from national TV to local newspapers) reported it and social media went crazy.
Here's a few pictures with different party elements
There was tons of beer so a "don't drink and drive" message needed to be there:
