DOM PÉRIGNON
Content design
You to You Mazarine challenges the animation of social networks
of the prestigious brand of champagne Dom Perignon
by proposing the creation of "masterpiece" graphic to feed their Instagram stream.
Bonhomme supports some of these weekly creatives from 2015 to 2017.
MOOD-BOARD
To ensure a production that is both rich and coherent,
we develop aspirational mood-boards expressing the values of the brand
and the specificities of their famous vintages.
MASTERPIECES
Each creation stages the bottle and its shield thanks to various graphic
and plastic techniques: collages, photomontages, modeling, graphics.
INSTAGRAM
Disseminated on Instagram,
the masterpieces must be sufficiently effective
and readable to meet the usage patterns of the network.
DIGITAL ARTISTS
To go further, we also develop some masterpieces of exception
in collaboration with digital artists whose work is in keeping with the identity of Dom Perignon.
"
An excellent team at all levels, from project design to delivery. It is not always easy to grasp the rough edges of a brand, but Bonhomme does it brilliantly. Creativity, responsiveness and listening make Bonhomme partners with whom we continue to work in the long term.
Sabrina Niddam, Project Manager Mazarine
INFORMATIONS
Client
LVMH Dom Perignon
Agence
You to You Mazarine
Date
January 2016
