Human Insight:
No one goes for home shopping alone, you either go with a spouse, parents, in laws or all of them. Now you feel cornered with traditional ideas and classic tastes like having the French Salon that no one uses or the display unit that no one touches but eventually..
you surrender and end up ignoring the voices in your head that tell you to furnish your home the way you like it.
Creative Idea:
Creative Idea:
With all the new IKEA Catalogue, Now it’s your call.. It’s the time to follow your head and UNFOLLOW EXPECTATIONS
Radio Scripts written by: Dina El Kafrawy
Radio copy 1: Husband
Radio copy 2: Daughter
Radio English copy: Husband
