Ted's is a restaurant with a cheeky funny brand tone, we thought of showcasing its dishes not only by depending on food styling but by bringing it back to LIFE!!! using doodles.
The concept of "Ted's alive" is a social media campaign, where we engage guests and online followers to take pictures of Ted's and doodle/play with it. We lead by example with multiple dishes and then let the community pitch in.
Expected online engagement
