The City of Cape Town's Place Marketing department asked us to develop an international campaign for marketing the city's 5-pillars: visit, live, work, play and invest. To launch the campaign we created a series of billboards for the international arrivals hall at the Cape Town International Airport and an AV for the World Travel Market Expo at the CTICC.
We used Alain Proust to shoot the campaign and came up with the idea of integrating big type into some of Cape Town’s most iconic and exquisite landscapes.
