A hypothetical brief, the challenge was to design packaging and branding for a new small range of 'nostalgic' ice cream from Australian owned, Bulla dairy.

Featuring the flavours of Chocy Crackle and Fairy Bread, two snacks common in Australian childhoods, the project utilises Bulla's current advertising language whilst the branding for the new nostalgic flavour range is different enough to visibly be a new range of ice cream flavours.