DUREX ADS
A condom is considered as a product that's not discussed publically not spoken about because it's considered to be shameful and a taboo subject. It's either considered as an embarrassment to talk about, or people forget how important the product really is.
Sex is an essential part of human life, and one must not take any chance when it comes to doing it the right away with proper protection. Condoms are the most effective form of contraceptive that affords you with protection and pleasure while having sex. The use of condoms is the most efficient way to safeguard yourself from HIV, AIDS, and unwanted pregnancy. Condoms help in reducing the risk of transmitting diseases by blocking the exchange of fluids whenever you have sex. Research states that, if a condom is worn correctly, there is only 3 percent chance of becoming pregnant and even less than 3 percent chance of contracting a sexually transmitted disease. (Durex)
One is a single ad. that is short and crisp. It's something in which I played with the word and it's meaning. Oh yeah? Oh yeah!
The other, is a part of series. The style is such for the Indian audience and the comic style is something every Indian connects to easily. Here the old Indian miniature paintings and the modern Indian (desi) neighbours* and friends are brought into the concept. Comics are something we all grew up with. For Indian crowd, Tinkle & Archies and then growing up to loving Marvel and DC. Also, Other Chitra Katha (Illustrated Stories- Comics) are a part of every growing up. Using the look and feel of comics, this is more focused on grabbing the attention of the audience in a fun approach.
My task was to make an ad on a subject that's considered taboo/whispered about in the society in India.
*Desi aunties are stereotypically considered as very nosy people in an Indian individual's life. Be it any relatives, neighbours, friends or people at work.
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These were made for a college assignment.
