Medifun is the biggest Student Festival in Transylvania. It is organized by the Student League & the University Medicine and Pharmacy - Targu-Mures and it’s been going on for 17 years now. This year they wanted something new and fresh, so Milo Studio came with a colorful concept.
We wanted to create a strong brand concept for Medifun, so they won’t have to
change their identity drastically every year. It needed some flexible elements so it could evolve each year, without having to be redesigned from scratch. Our general
approach was to start with a clear concept using elements inspired by the
medical world, but for an open-minded festival, with an ironic twist.
change their identity drastically every year. It needed some flexible elements so it could evolve each year, without having to be redesigned from scratch. Our general
approach was to start with a clear concept using elements inspired by the
medical world, but for an open-minded festival, with an ironic twist.
Thank you.
