Keyshot render of Bob, the IDI Mind Over Matter head
Keyshot render of Bob, the IDI Mind Over Matter head, and the IDI Logo
The assembled MDF CNC cut parts that made up bob
The assembled MDF CNC cut parts that made up bob
The assembled MDF CNC cut parts that made up bob
Props designed and made for the launch of the IDI mind Over Matter campaign which took place at the Morrison Hotel in Dublin on the 11th October 2017.  
'Bob' was made using different thicknesses of MDF to create a layered 3d structure. Each colour represented a different layer in the form.

The IDI 'D' was milled from one piece of High-Density Foam and finished n the appropriate colours.

http://idimindovermatter.ie/