Brief:
The Spartan race is usually flooded with branded team t-shirts of all colors and designs. This was a great opportunity for Etisalat as the Spartan Race official sponsor to get in on the action and bring the Etisalat brand to the forefront of the event.The Spartan race is usually flooded with branded team t-shirts of all colors and designs. This was a great opportunity for Etisalat as the Spartan Race official sponsor to get in on the action and bring the Etisalat brand to the forefront of the event.
Solution:
We created some brightly colored lightweight running t-shirts in the theme of the Spartan race. The t-shirts had strong branding, and light green brand colors to give some standout and thrust Etisalat’s sponsorship to prominence on the runners themselves.
Outcome:
A bold and bright branding tool that showed our support for the Spartan race and also gave the runners themselves some free merchandise to run in and get messy.
