FOR BRIGHTER MINDS
Brand Identity and Website Design
The For Brighter Minds campaign is a joint venture between It Gets Brighter, an organisation that seeks to combat the belief that mental health disorders should not be spoken about, and 22Four, a digital agency specialising in multi-platform application development.
For Brighter Minds is a direct response to the evolution of the landscape for mental health care, with services becoming oriented towards more user-centred outcomes with an emphasis on recovery, and users themselves becoming more active, informed consumers with the increasing availability of information via technology. The campaign will target young people aged 14 to 18 years old, as well as engaging with those up to the age of 30 in a mentoring / support capacity.
